Pest control
Upsell bonus for a mosquito add-on
In DrivenTracked in Driven from CRM data.
In WildPipeThe sale is on the quote, the commission waits for approval, and payroll picks it up.
What’s Your Wild?
Pick one and we will show your kind of work first.
Looking at Driven?
WildPipe vs Driven
Scorecards and rewards built on your real field work.
The short version
Why WildPipe beats Driven.
Driven (formerly Pest IQ) layers scorecards, incentives, reviews, and messaging on top of your CRM. Pricing isn’t published and independent reviews are few. WildPipe builds performance, commissions, and growth into the system where the work actually happens.
- 1Scores from real routes and payments
- 2Commissions that flow to payroll
- 3No layer on top to keep in sync
A layer on top, or built in
Where each piece of team performance lives.
With Driven
The work
Your CRM.
The scorecard
Driven.
The commission
Reconciled with payroll.
Reviews and referrals
Driven.
With WildPipe — one system
The workWildPipe.
The scorecardWildPipe.
The commissionApproved and paid through WildPipe payroll.
Reviews and referralsWildPipe.
Pest and wildlife, side by side
Two real jobs, run both ways.
Wildlife control
Tech completes an exclusion signoff
In DrivenScored if the CRM syncs it.
In WildPipeThe signoff, photos, review, and completion commission all come from the same job.
What Driven users report
The complaints we built WildPipe to fix.
“The scores depend on the sync.”
Driven works alongside CRMs like PestPac, FieldRoutes, Briostack, and GorillaDesk.
Source: DrivenHow WildPipe fixes itScores come from the same routes, completed work, and payments in WildPipe.
“Rewards and payroll don’t match.”
Incentives in one tool and payroll in another have to be reconciled.
Source: DrivenHow WildPipe fixes itCommissions wait for manager approval, duplicates are blocked, and approved pay flows into payroll.
How WildPipe fixes itPerformance tools are part of WildPipe’s published rate.
Feature by feature
WildPipe and Driven, area by area
Area
WildPipe
Driven
System role
WildPipeThe pest-and-wildlife CRM and operating system of record
DrivenA performance, reputation, and revenue layer on top of the CRM already in use
Team performance
WildPipeNative scorecards, commissions, payroll, training, route performance, and operational outcomes
DrivenVisible performance grades, competitions, leaderboards, points, bonuses, and reward redemption
Growth workflows
WildPipeReviews, referrals, lead pipelines, Customer Operations, campaigns, jobs, invoices, and collected revenue share one database
DrivenAutomates reviews, referral rewards, upsells, win-back queues, and lead pipelines using connected CRM data
Field operations
WildPipeDispatch, optimized routes, task rules, pest treatment records, wildlife evidence, equipment, and completion workflows
DrivenPublished field experience surfaces route and work, proof of service, scores, messages, and rewards
Your AI team in WildPipe
Meet the whole AI Team
Rosie, AI ReceptionistAnswers your phones, texts and website chat, and books real appointments into open times.Meet Rosie
Bea, AI DispatcherAssigns new visits to the right tech and keeps every route inside shift hours.Meet Bea
Ollie, AI Wildlife WatchReviews trail-camera photos for trapped animals, equipment problems and tampering.Meet Ollie
Sammy, AI CollectorFollows up on unpaid bills and failed card payments so money does not slip away.Meet Sammy
Lucy, AI Account ManagerKeeps customers happy and coming back with timely, polite follow-ups.Meet Lucy
Felix, AI Sales CoachGuides your team through sales calls and helps them get better every week.Meet Felix
Flick, AI MarketerHelps you show up on Google and in AI search, and shows which marketing brought paying customers.Meet Flick
Switching from Driven
How we move you over.
Bring your current incentive rules. We’ll set up commission rates and crew splits to match.
Fair credit
What Driven does well
- Real-time employee scorecards, leaderboards, and automated incentive rewards
- Lead pipeline, shared customer inbox, and team messaging in one app
- Automated reviews, referrals, upsell, and win-back campaigns
- Field access to routes, work, proof of service, performance, and rewards
It may still suit you if: You want scorecards, competitions, rewards, reviews, referrals, messaging, pipeline visibility, and win-back tools layered onto your current CRM.
Why owners trust WildPipe
Built by people who do this work.
WildPipe was built by wildlife control professionals who hold NWCOA Certified Wildlife Control Operator and Advanced Wildlife Control Operator credentials, with ongoing guidance from experienced industry consultants. Every feature page shows exactly what you get, and our comparisons give other software fair credit using public information, never guessed pricing.
Why do owners switch from Driven to WildPipe?
Driven (formerly Pest IQ) layers scorecards, incentives, reviews, and messaging on top of your CRM. Pricing isn’t published and independent reviews are few. WildPipe builds performance, commissions, and growth into the system where the work actually happens.
Does WildPipe have leaderboards?
WildPipe includes technician scorecards and team performance reporting, plus training badges for course completions.
Can I split commissions on crew jobs?
Yes. Choose full commission for each, a weighted split, or per-role rates.
Can I bring my data over from Driven?
Bring your current incentive rules. We’ll set up commission rates and crew splits to match.
Is Driven ever the better choice?
It can be. Driven may suit you better if you want scorecards, competitions, rewards, reviews, referrals, messaging, pipeline visibility, and win-back tools layered onto your current CRM.
Your next chapter
Ready to leave Driven behind?
Bring a real pest job and a real wildlife job. We’ll run both from the first call to the paid invoice, and plan your switch around your season.
Free account creation · Activation after onboarding · See platform fees