# Leads & Pipeline for Pest & Wildlife Control > Capture leads from calls, forms, referrals, bookings, web chat, and manual entry; then score, follow up, quote, and convert them. ## Overview Capture leads from calls, forms, referrals, bookings, web chat, and manual entry; then score, follow up, quote, and convert them. ## Key outcome Give every opportunity an owner, next action, and conversion path. ## Core capabilities - Configurable pipelines - Source and ROI attribution - AI scoring and follow-up - Booking-match protection - Lead-to-booking match detection before duplicate follow-up - Automatic lifecycle sync from quotes, jobs, and bookings - Stable company attribution and source ROI - AI scoring, follow-up dates, maps, and pipeline analytics ## How WildPipe is different The platform detects when a lead already booked and synchronizes lifecycle changes from quotes and jobs. ## Learn more - [All capabilities](https://wildpipe.com/features) - [Pricing](https://wildpipe.com/pricing) - [Contact](https://wildpipe.com/contact)