# WildPipe vs Driven: Pest & Wildlife Software Comparison > Driven positions Driven One as a unified performance-operations layer that sits on top of an existing CRM. It brings together scorecards, incentives, lead and pipeline tracking, customer and team messaging, upsell and win-back campaigns, reviews, referrals, route and work visibility, and proof of service. WildPipe includes those performance and growth workflows within the operating CRM itself. ## Driven strengths - Real-time employee scorecards, leaderboards, and automated incentive rewards - Lead pipeline, shared customer inbox, and team messaging in one app - Automated reviews, referrals, upsell, and win-back campaigns - Field access to routes, work, proof of service, performance, and rewards ## Key differences ### System role - **WildPipe**: The pest-and-wildlife CRM and operating system of record - **Driven**: A performance, reputation, and revenue layer on top of the CRM already in use ### Team performance - **WildPipe**: Native scorecards, commissions, payroll, training, route performance, and operational outcomes - **Driven**: Visible performance grades, competitions, leaderboards, points, bonuses, and reward redemption ### Growth workflows - **WildPipe**: Reviews, referrals, lead pipelines, Customer Operations, campaigns, jobs, invoices, and collected revenue share one database - **Driven**: Automates reviews, referral rewards, upsells, win-back queues, and lead pipelines using connected CRM data ### Field operations - **WildPipe**: Dispatch, optimized routes, task rules, pest treatment records, wildlife evidence, equipment, and completion workflows - **Driven**: Published field experience surfaces route and work, proof of service, scores, messages, and rewards ## Summary WildPipe provides an all-in-one operating system with flat 5% revenue pricing, unlimited users, and built-in 24/7 contact center, whereas Driven addresses specific operational segments. ## Learn more - [Comparison center](https://wildpipe.com/compare) - [Pricing](https://wildpipe.com/pricing) - [Contact](https://wildpipe.com/contact)